- Liquid capital required
- $100,000
- Net worth required
- $400,000
- Total investment
- $265,512 – $427,833
- Financing
- Via 3rd party
- Training
- Available
- Total units
- 67
- Year founded
- 2016
About BODY20
BODY20 is disrupting the $94 billion fitness industry with cutting-edge wearable technology that uses electrical impulses to safely and naturally engage muscles at their maximum potential - regardless of fitness level. From professional athletes to beginners, BODY20 empowers clients to unleash their full physical potential, delivering workouts that are more efficient and effective than traditional fitness methods. With a proven system, proprietary technology, and over $4 million invested in perfecting the business model, BODY20 is the clear leader in the EMS (Electro-Muscle Stimulation) retail fitness market.
Values & History
At its core, BODY20 is about more than fitness - it’s about unlocking human potential and fueling healthier, more active lifestyles. The brand has invested heavily in building systems that prioritize safety, education, and performance while also making wellness accessible, modern, and community-driven. Studios are designed for efficiency and profitability, while members experience an elevated boutique workout environment.
Industry Performance
The global fitness market continues to evolve, with consumer behaviors shifting toward wellness as a social and lifestyle identity. Despite market saturation concerns, the U.S. fitness industry is projected to maintain double-digit growth (CAGR) in the years ahead. BODY20 thrives within this evolving space, combining advanced technology with a boutique studio model that caters to affluent, health-conscious consumers. With smaller real estate footprints and high-end locations, BODY20 studios reach breakeven quickly while tapping into one of the most recession-resistant sectors of the fitness market.
Purchasing a Franchise
The full range to open a BODY20 Franchise can be anywhere between $265k-428k. They typically look for around $400k net worth and $100k liquid capital to get started.
Ideal Candidate & Qualifications
BODY20 is seeking driven, business-minded individuals who are passionate about health and wellness and ready to scale a business. Ideal candidates don’t need a fitness background - just the ambition to run a proven, tech-forward concept and lead a team. With a presale process outperforming industry standards and exclusive rights to the best EMS technology in the U.S., franchisees are well-positioned to succeed. Whether you’re a seasoned entrepreneur or first-time investor, BODY20 is designed to help franchise owners grow quickly and sustainably.
Training & Support
Franchisees benefit from BODY20’s comprehensive support system, perfected through years of investment. Training covers every facet of the business, from sales processes and marketing to operations and recruitment. The brand provides ongoing coaching, education, and operational support to ensure owners and staff deliver a world-class client experience. With a strong presale process, exclusive equipment agreements, and a proven studio model, BODY20 franchisees gain access to a turnkey opportunity built for growth.
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